Petainer does not just invest in the technology and skills necessary to produce innovative new technically demanding and functional developments in PET packaging. We also invest in research to understand consumers and their relationship with packaging.
We work with leading consumer research agencies Future Thinking and Mimosa who conduct international qualitative and quantitative research for us. Our qualitative research programme includes focus groups in a number of countries. We bring consumers together under carefully controlled conditions to explore how they relate to and react with all types of packaging.
We use the results of the research to inform, guide and evaluate the innovation process. Researchers from Future Thinking and Mimosa work alongside our designers, technologists and engineers to ensure that the insights from consumer research are applied in what we produce for our customers.
The results of the research enable both our consulting practice and our packaging business to advise customers about how a move to PET containers changes the perception of a product and how PET packaging can add value to a product.
Our research has covered containers for products such as beer, wine, juice, water and various foods as well as non-food products in the personal and household care sectors.
We use this ‘consumer insight’ to develop innovative PET packaging which provides first-class product protection, reduces environmental footprints and creates real ‘shelf impact’ leading to increased sales.
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